第32届华交会 - 展后报告

展会概述 About the 32nd EcF

第 32 届华东进出口商品交易会(2024 上海)(以下简称:华交会)于2024年3月1日至4日在上海新国际博览中心顺利举行,展览面积达 12.65万平方米,设4大专业子展及2大专业展区。展位总数5720 个,汇聚境内外共计 3422 家参展企业。

作为我国规模最大、客商最多、辐射面最广的区域性国际经贸盛会之一,华交会仍然保持了强大的“向心力”,吸引了来自 111个国家和地区的采购商,到会境内外采购商超过4万人,成交额达 22.1亿美元,为促进我国轻纺行业稳增长优结构、推动高水平对外开放、服务构建新发展格局做出积极贡献。

The 32nd East China Fair (2024 Shanghai), also known as ECF, was held in Shanghai NewInternational Expo Centre from March 1 to 4, 2024. The exhibition spanned 126,500 square metersand featured four professional exhibitions and two professional exhibition areas. A total of 5,720booths were set up, attracting a total of 3,422 exhibitors from around the world.

As one of the largest international economic and trade events in China, the East China Fair(ECF) has maintained a strong appeal over the years. The 32nd ECF attracted over 40,000 domesticand foreign buyers from 111 countries and regions and achieved $2.21 bilion in total transactionsThe event contributed significantly to the stable growth and optimized structure of China's textile andgarment industry, high-level opening-up, and formation of a new development pattern.

采购商分析 Buyer Analysis

本届华交会吸引了来自全球 111个国家和地区的采购商,到会的境内外客商共计 40280 人,其中境外采购商 12097人,境内采购商 28183 人,日本、欧美及“一带一路”国家采购商的参会人数较上届均有显著增长。

The ECF attracted buyers from 111 countries and regions worldwide. The number of buyers was40,280, including 12,097 overseas buyers and 28,183 domestic buyers. The numbers of buyers fromJapan, Europe and the United States and the "Belt and Road" countries has increased significantlycompared with the previous session.

展商分析 Exhibitor Analysis

本届华交会展览规模为12.65万平方米(共 11个馆),展位总数 5720个,设置服装服饰展、纺织面料展家庭用品展、装饰礼品展 4大专业主题展,以及境外展区和跨境电商展区2大专业展区。本届大会15个交易团共组织 3422 家企业参展,其中境外参展企业326 家。

The exhibition area of this edition of the ECF was 126,500 sauare meters (across 11 halls). Therewere 5.720 booths set up within this area. Four professional exhibitions - Garments. Textiles. HomeProducts and Gifts . as well as two professional exhibition areas for Overseas Products and Cross.border E-commerce were set up. 3,422 exhibitors, including 326 overseas exhibitors, were organizedby 15 trade groups.

本届华交会积极顺应我国贸易转型升级、推动外贸高质量发展的新形势与新要求,一批聚焦新技术新材料、新工艺的优质产品如雨后春笋般涌现,共有 47 家企业获得华交会产品创新奖,展现了不一样的外贸“含金量”。新技术方面,涌现了采用智能制造技术、绿色低碳技术、3D 打印技术、数字技术的新产品;新材料方面，彰显了绿色能源新技术、纳米材料、高性能纤维材料的广泛应用:新工艺方面，出现了一批外贸企业通过革新材料加工或处理方式,包括涂层工艺、陶瓷工艺等赋能贸易升级的典型案例。

This year's ECF responded actively to the new situation and requirements of promoting tradetransformation and upgrading and the high-quality development of foreign trade, showcasing aplethora of high-quality products focusing on new technologies, materials, and processes. A total of47 companies were awarded the ECF Product Innovation Award, highlighting the exceptional qualityof their exports. The exhibition featured a wave of new products incorporating new technologiesincluding inteligent manufacturing, areen and low-carbon technologies, 3D printing, and dicitatechnologies, the widespread application of new materials such as green energy, nanomaterials, andhigh-performance fibers, and new processes developed by a number of foreign trade enterprisesthrough innovative material processing or treatment methods, including coating technoloay andceramic technology.

成交统计 Transaction Analysis

本届展览规模、到会采购商数量均超过上一届。不仅境内展商的新产品扎堆亮相，境外展团引入精品促进国内消费升级，还有跨境电商等新兴行业关注热度持续高位。本届华交会四天展期累计总成交额 22.1 亿美元。

The scale of this year's exhibition and the number of buyers exceeded the previous edition. Aninflux of new products from domestic exhibitors and the introduction of enticing products by overseasexhibitors have facilitated the upgrading of domestic consumption. The event also witnessed sustainedattention on emerging industries such as cross-border e-commerce. The transaction volume duringthis four-day event totaled $2.21 billion

重要活动 Events

1.开幕式 Opening ceremony

3月1日上午,第 32届华交会在上海新国际博览中心开幕。开幕式以“聚焦提质升级、扎实推进外贸高质量发展”为主题,由上海市商务委副主任申卫华主持,上海市商务委主任朱民、中国纺织品进出口商会副会长张锡安致辞,中国首席经济学家论坛理事长、上海市经济学会副会长连平、中国轻工工艺品进出口商会副会长张杰作演讲。参加开幕仪式的还有华交会主办省市和组团城市交易团负责人、参展商和采购商代表、华交会合作伙伴机构代表、以及主流新闻媒体记者等。

现场还举行了华交会“产品创新奖”授牌仪式,分别对来自上海、江苏、浙江、安徽、福建、江西、山东、南京、宁波，以及杭州、厦门、青岛、联合、境外、跨境交易团组织的 47 家优秀外贸企业授牌。

The opening ceremony, with the tagline "Focusing on quality upgrades and making solid progressin the high-quality development of foreign trade", was held on March 1 and presided over by ShenWeihua, deputy director of the Shanghai Municipal Commission of Commerce.

Zhu Min, Director of Shanghai Municipal Commission of Commerce, Zhang Xi'an, vice-presidentof the China Chamber of Commerce for lmport and Export of Textiles, Lian Ping, chairman of theChina Chief Economist Forum and vice-president of the Shanghai Economic Society, and Zhang jie.vice-president of the China Chamber of Commerce for lmport and Export of Light industrial Poductsand Arts-Crafts, delivered speeches at the ceremony.

Also attending the opening ceremony were the heads of the trading delegations of the hostprovinces and cities of the ECF, representatives of exhibitors and buyers, representatives of partnerinstitutions of the ECF,and reporters from mainstream media.

The ceremony for the ECF Product Innovation Award was also held at the scene, and 47outstanding foreign trade enterprises from Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, JiangxiShandong, Naning, Ningbo, Hanazhoy, Xiamen, and Qinadao, as well as the United Delegation andoverseas and cross-border trading groups, were awarded.

2.采购对接会 Business Matching Activities

本届华交会继续在供需深度对接上做足文章。展会期间开展的系列“面对面”对接会,总洽谈量达 1280轮次，其中,日本买家专场和丝路国家专场中,报名的参展商意愿远超预期,大批展商、客商驻足围观并进行现场报名，对接会现场出现一席难求的景象。众多展商表示,在今年新增设的“巡馆式”对接会和优质产品推介会中获得了深度的对接交流机会和沉浸式体验产品服务。

This year's ECF continued to focus on the in-depth matching of supply and demand. During theexhibition, a series of face-to-face matchmaking sessions were conducted, totaling 1,280 rounds ofnegotiations. The japanese buyer session and Silk Road country session witnessed a far greater thanexpected turnout, with numerous exhibitors and buvers eagerly participating in on-site reaistration.leading to a scene of intense interest and engagement

Many exhibitors said that they had gained in-depth exchange opportunities and an immersiveexperience of products and services at the new "Booth Tour" matchmaking and high-guality productpromotion meetings this year.

3.跨境电商论坛 Cross-borderE-commerce SpecialActivities

本届华交会跨境电商展区现场设置了活动区域,先后举办了“亚马逊全球开店分论坛”、“跨境电商平台战略分享会”、“跨境电商买家选品分享会”、“跨境电商金融投资服务对接活动”和“跨境电商出口海外仓对接会”等系列活动,高效促进供需精准对接,充分展现了数字化赋能背景下我国外贸转型发展的新风尚。

The Cross-border E-commerce Exhibition Area at this year's ECF hosted a range of activitiesincluding the Amazon Global Seling Sub-Forum, Cross-border E-Commerce Platforms StrategySeminar, Cross-border E-Commerce Buvers Goods Selection Fair, Cross-border E-CommerceFinance &investment Services Matchmaking veeting,and cross-border E-Commerce OverseasWarehouse Matchmaking. These activities efficiently facilitated precise supply-demand connections.showcasing the new trajectory of China's foreign trade transformation and development in the context of digital empowerment.

新闻媒体 Press

本届华交会积极提升新媒体线上推广力度,不仅有微信服务号、微信视频号、抖音短视频等国内平台,还加强了Facebook、TikTok、YouTube 等海外社媒的同步宣发，通过多样化形式发布展会服务、展会活动展会亮点等讯息，方便展客商参展、观展。

同时也汇聚了 27 家权威媒体和机构,进行多维度宣传,助力品牌形象线上、线下全面推广 截至目前。

关于本届华交会的各类新闻报道数量已达 550 余篇。

This year's ECF utilized various new media platforms, not only has domestic platforms such asthe official WeChat account, WeChat video accounts, and the Douvin short-video platform. but alsohas strengthened the synchronous publicity of overseas social media such as Facebook, TikTok, andYouTube, to publish information about exhibition services, activities and highlights in different formsThis allowed exhibitors and buyers to easily access and participate in the event.

Moreover, the event brought together 27 authoritative media and institutions to conduct varioustypes of publicity, comprehensively promoting its brand image both online and offline. To date, thenumber of news reports on this year's ECF has exceeded 550 articles, further amplifying its impactand reach.

合作机构 Cooperative Organizations

本届华交会利用多渠道扩大内外合作,先后与英中贸易协会、外交部南南合作促进会、香港贸易发展局、日本贸易振兴机构、韩国贸易协会、新加坡中华总商会等海外驻华贸易机构和国内商协会达成合作，拓展华交会全球网络的招商渠道、扩大品牌影响力。

This year, ECF expanded internal and external cooperation through multiple channels, andsuccessively reached cooperation with overseas trade institutions in China such as China-BritainBusiness Council, Council for Promoting South-South Cooperation, Hong Kong Trade DevelopmentCouncil, Japan Exteral Trade Organization,Korea international Trade Association, SingaporeChinese Chamber of Commerce & Industry and domestic business associations to expand investmentchannels of ECF's global network and expand brand influence.

第 33 届华东进出口商品交易会(2025 上海)

展会时间:2025年3月1日至4日展会地点:上海新国际博览中心

THE 33R EAST CHINA FAIR(2025 SHANGHAI)

March 1 -4.2025

Shanghai New International Expo Centre

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